Google AdWords Management Darwin – Do people really notice your ads?
Google AdWords Management is a fundamental part in any SEO and Advertising campaign because if you just simply leave your ad alone after creating it, you will not be flexible enough to actually get the outcomes you seek.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will produce some new business for them. If you are a business in Darwin (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really fundamental ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are actually 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is standard AdWords, and then there is AdWords express. If you are a local Darwin company then odds are that you would have been prompted at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your company from your website and makes a recommendation) if this is the case, I would like you to try to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more specific targeting so you can reach your Darwin customers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just looking for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will never see any real results– and not just because results cost more than that, but because you need to have a larger project so as to actually see the successful aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to consider how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t know that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because sometimes ads will get a big boost at the start that gives you phony assumptions about its success. So pay attention to it and don’t be afraid to start again with new plans.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Darwin, and I have worked in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an extremely successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to look out for in a successful Google AdWords campaign, or would like to talk to an SEO agency to boost your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsDarwin.com.au.