Why You Should Have A WordPress Site

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Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve decided you’re going to create and publish your own website. Well, as you probably know, there are many aspects to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when developing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from amateurs to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t have to be a professional HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important component to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Now, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or issues about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are built to be mobile responsive, meaning that whatever device your customers are using, WordPress websites will systematically adjust the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is vital so of course WordPress has high security standards. Virtually 25% of websites are built on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Bear in mind, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only install reliable plugins from trusted providers.

 

As you can see, WordPress has a variety of superior features that simply make it the best website platform on the market. While there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a reliable and powerful website? If you have any queries about how you can further optimise your website, contact the team at Internet Marketing Experts Darwin on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au

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