Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can articulate their resentment with the 140 character limit in more detail, now that Twitter has formally confirmed that they have extended the character limit to 280 per Tweet!
The social networking service, which was launched in 2006, grew swiftly to become one of the most stylish social media sites around the world, however recent drops in growth prompted the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is sharply different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.
Despite the 140 character limit that firmly defined the social networking site, Twitter disclosed on November 7 that they want every person throughout the world to ‘easily’ express themselves on Twitter. After performing a number of tests over the last couple of months, Twitter determined that they wanted to raise the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the former 140 character limit.
So, why the change?
After conducting a chain of tests to particular users, Twitter obtained valuable results and conceived the 240 character limit would be advantageous for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time cropping their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what influence will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have encountered a higher level of responses which led to more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have shorter threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations stated that it can at times be challenging to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the surge of enterprises using social media as a way to manage customer service matters, customers can now articulate a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is significantly improved. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues due to the fact that the character limit was too restricting.
Longer Tweets means that companies can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would usually have to use other social media sites if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
Although some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any assistance about how your enterprise can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Darwin by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsdarwin.com.au