There is a range of online marketing tools that can benefit websites in boosting their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. While SEO has proved to be very successful, it takes a reasonable level of knowledge, time, and money to see fruition.
But what if you wish to see results instantly? Whether your website has just been published or you’re a small business that can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your advertising campaigns in front of buyers who are actively browsing for your services or products.
In short, PPC is an advertising model used to increase traffic to websites. Website owners create ad campaigns with certain targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The rewards that many websites acquire from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your company.
One of the top advantages of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether you set your daily budget to $5 or $50, there are a selection of high level performance indicators that can be assessed, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to effortlessly review the overall performance of their campaigns and quickly make adjustments where necessary to boost performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.
PPC makes it possible for any kind of company to set up their advertising efforts quickly and conveniently, without introducing too much risk with the ability to arrange a maximum daily budget. While SEO is a very practical strategy, it typically takes many months to experience results so if you’re a new firm that wants to grow traffic and brand awareness without delay, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers normally take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.
Having the capacity to export the results of an ad campaign and evaluate certain metrics provides websites with invaluable data which can be used in other marketing methods. Alongside this, websites can rapidly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially helps in their SEO initiatives. PPC also enables websites to discover data about their competitors by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competition and what market share is available.
As you can see, PPC is a valuable marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results presents invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any support in creating your PPC ad campaigns, phone Internet Marketing Experts Darwin on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsdarwin.com.au