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Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

Top Advantages of PPC Advertising

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There is a range of online marketing tools that can benefit websites in boosting their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. While SEO has proved to be very successful, it takes a reasonable level of knowledge, time, and money to see fruition.

 

But what if you wish to see results instantly? Whether your website has just been published or you’re a small business that can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your advertising campaigns in front of buyers who are actively browsing for your services or products.

 

In short, PPC is an advertising model used to increase traffic to websites. Website owners create ad campaigns with certain targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The rewards that many websites acquire from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your company.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether you set your daily budget to $5 or $50, there are a selection of high level performance indicators that can be assessed, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to effortlessly review the overall performance of their campaigns and quickly make adjustments where necessary to boost performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.

 

Fast Entry

PPC makes it possible for any kind of company to set up their advertising efforts quickly and conveniently, without introducing too much risk with the ability to arrange a maximum daily budget. While SEO is a very practical strategy, it typically takes many months to experience results so if you’re a new firm that wants to grow traffic and brand awareness without delay, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers normally take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Having the capacity to export the results of an ad campaign and evaluate certain metrics provides websites with invaluable data which can be used in other marketing methods. Alongside this, websites can rapidly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially helps in their SEO initiatives. PPC also enables websites to discover data about their competitors by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competition and what market share is available.

 

As you can see, PPC is a valuable marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results presents invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in creating your PPC ad campaigns, phone Internet Marketing Experts Darwin on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsdarwin.com.au

 

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

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In today’s saturated environment of online marketing, there’s no doubt that content is king. Content is all around you and people love consuming it! It should come as no surprise that content is at the core of most marketing techniques, with an estimated 94% of small companies concentrating their efforts on content marketing. Having said this, with countless businesses now honing their marketing campaigns on content, it’s becoming more and more complex to stand out from the crowd and make your content marketing interesting and effective.

 

Have you tried content marketing but found that you’re not getting the desired benefits? Well, you’re undoubtedly one of many organisations that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most beneficial ways of growing your customer base. So, here are four reasons why your content marketing may not be working and most importantly, tips on how to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and established KPIs to evaluate results, how can you possibly improve? Uploading blogs and sending tweets are wonderful, but if you don’t have any aspirations then you’re merely aiming in the dark. In order to generate interesting content that viewers will engage with, you need to have a clearly-defined strategy that should be aligned with your business objectives.

 

Regardless if you want to increase brand awareness, website traffic, or conversion rates, your strategy should include KPIs along with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

 

With the sheer amount of online business today, it’s critical that your content is distinct from others. Too many businesses will design content without inspecting the landscape and as a result generate content that merely gets lost in the crowd. Your content should be entertaining, stimulating, and most importantly, offer value to your audience by providing solutions to prevalent pain-points in your niche. Along with this, different kinds of content suit different communication methods, so contemplate the best ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

Among the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever witnessed, who will view it if they have no idea it exists? To thrive with your content marketing, it’s imperative that you promote your content through all available means, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content makes up a hefty portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a popular mistake that businesses will make in their content creation, as well as using the wrong keywords, duplicate content, and not optimising meta tags.

 

Conduct some probing to discover the most suitable keywords that your audience would use to find your content. Also, use meta tags to your strengths to entice more visitors to your blog. Search engines always wish to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the likelihood of acquiring more high-quality, trusted links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t delivering you the intended results, however the aforementioned recommendations should deal with the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target audience, your competition, and your keywords, and generate meaningful content that your audience will naturally engage with.

 

If you’re thinking about giving up on content marketing due to substandard results, talk to Internet Marketing Experts Darwin who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsdarwin.com.au

 

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

SEO Tactics To Abandon in 2018

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In today’s competitive marketplace of digitalisation and globalisation, it’s imperative for companies to utilise online strategies and tactics that boost their visibility to customers that are actively browsing for their products or services. Search Engines are unquestionably the most influential programs that will affect your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a remarkable investment that will expand your visibility and conversion rates, or if used inaccurately, can contaminate your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and well-known SEO tactics from five years ago may result in your website being penalised today.

 

As opposed to discussing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can smoothly establish how many times a keyword has been used and will penalise websites for excess keyword stuffing. Instead of keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the beginning of SEO, and its value as an SEO technique has changed fairly quickly since then. Even though link building remains amongst the leading 3 SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links highly as a ranking indicator simply because links are a public endorsement which correlates with valued information on a website.

 

Aggressive link building takes place where links are collected in an abnormal way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discarded, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that lots of individuals still regard to be effective is excessive internal links. There is a frequent misconception where websites which contain a large quantity of links to other pages within the website will boost their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a vital role in SEO, so it’s important not only to pinpoint any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most frequent technical issues that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will boost your SERP rankings are related to the images within a website. Optimising your website for image search is an effective way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a reliable SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are frequently changing and it’s imperative to keep up with these changes to prosper in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last several years, get in contact with Internet Marketing Experts Darwin on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsdarwin.com.au

 

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

An Idiots Guide To Twitter – What To Know and Understand

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Are you new to social media and want to learn the essentials of one of the most awesome platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where around 330 million users communicate with each other through short messages of up 280 characters. At this point there’s almost 6,000 tweets being sent through the web each second, ranging from basic text messages to images, videos, memes, gifs, and so much more. Twitter is among the most praised social networking channels and is vastly different to other social media giants like Facebook and Instagram.

Twitter is a platform where people publish a wide array of information; from news, politics, jokes, or just everyday thoughts about odd topics! Instead of having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you communicate with friends, but also your favourite politicians, sport stars, and journalists alike. Anything you publish on Twitter is accessible publicly for everyone to find, but don’t worry, you can easily alter your preferences to private if you prefer to.

The first step in understanding Twitter is to understand the basic terms and lingo used. The following lists the most commonplace vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being a simple way to interact with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either choose to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a particular hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be altered as often as you want. Select a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for authentication purposes, selected an avatar, and developed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As detailed beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re a fan. Once you’ve registered, Twitter will provide a helpful type of setup wizard to help you begin, for instance recommending some members that you might have an interest in following. You can grant Twitter permission to check your contacts list to uncover any of your friends that are using Twitter. Following friends and other users is really simple, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow based upon the types of users you’re actively following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it fulfills Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a whole range of different media that can be uploaded via your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the most recent trends, be the first to see viral posts, and engage with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Darwin on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsdarwin.com.au

 

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

What Are The Top Organic SEO Ranking Elements For A Website?

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If you’ve just crafted your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools due to the fact that it allows you to get your message in front of possible consumers that are directly looking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s considerably complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are formed equally, so you can pay attention to the most valuable variables that will have the biggest effect on your SERP listings.

It is necessary to recognise that the weight of each variable is adjusted gradually, so Google will place more significance on specific variables according to user behaviour and how Google believes it can maximise the user experience. With this being said, most of the leading organic SEO ranking factors have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content because Google intends to rank the most relevant websites on top of its search results listings. The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings since the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value with time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and validity.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are numerous other technical factors that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently evolving, meaning that SEO techniques are constantly changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Aiming to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Darwin by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsdarwin.com.au