Online presence is an integral element to any businesses strategy, however the digital environment is in a constant state of change so it’s paramount to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and essentially their profits.
User behaviour is adjusting rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO techniques can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.
A large number of users are now choosing to utilise voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly 50% of all online searches will be conducted via speech by the year 2020!
What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will still be a pivotal aspect in calculating SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an ideal strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very beneficial in the future.
Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While customary SEO techniques like link building will still be effective in 2018, there are other manifesting trends that Google is targeting in the future which may noticeably evolve the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Darwin on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsdarwin.com.au