Online Marketing (Page 2)

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

Top SEO Trends In 2018

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Online presence is an integral element to any businesses strategy, however the digital environment is in a constant state of change so it’s paramount to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and essentially their profits.

User behaviour is adjusting rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO techniques can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.

Voice Search

A large number of users are now choosing to utilise voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly 50% of all online searches will be conducted via speech by the year 2020!

What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will still be a pivotal aspect in calculating SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an ideal strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While customary SEO techniques like link building will still be effective in 2018, there are other manifesting trends that Google is targeting in the future which may noticeably evolve the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Darwin on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsdarwin.com.au

 

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Why You Should Have A WordPress Site

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So, you’ve got an amazing business idea and you’ve decided you’re going to create and publish your own website. Well, as you probably know, there are many aspects to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when developing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from amateurs to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t have to be a professional HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important component to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Now, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or issues about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are built to be mobile responsive, meaning that whatever device your customers are using, WordPress websites will systematically adjust the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is vital so of course WordPress has high security standards. Virtually 25% of websites are built on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Bear in mind, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only install reliable plugins from trusted providers.

 

As you can see, WordPress has a variety of superior features that simply make it the best website platform on the market. While there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a reliable and powerful website? If you have any queries about how you can further optimise your website, contact the team at Internet Marketing Experts Darwin on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

Top Tips For The best Email Sequences

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Having worked as a sales representative for a few tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are fantastic because they massively reduce the workload for a sales representative, nevertheless in today’s world, everybody can sympathise with finding a variety of email sequences lurking in their inbox on a daily basis that just bother us because we need to click 2 buttons to get rid of them!

Not enough business owners spend the time and initiative in generating effective email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done correctly, can lead to amazing results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very suitable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. It goes without saying, the subject lines of an email are paramount when it comes to conversion rates. Here are a couple of statistics which accentuates their importance:

One-third of email recipients will open an email based solely on the subject line

Approximately 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.

The secret to successful subject lines is solving your prospects problems in as few words as possible. For instance, good subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

When a recipient has opened an email, it’s critical that you present a value proposition in the context of their problem quickly. Forget beginning the email with your name and job role; you need to give your recipients a good reason to continue reading the email. So, begin your email with some information they can connect with, like company news or their opinion to an event via Twitter or an online article, then get into the value proposition in the 2nd and 3rd sentences.

Your value proposition should be structured like this:.

I have an idea about [problem/pain-point] and I’d love to have a moment to talk with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another firm with [positive benefit]. Is this something that would be helpful for [company name]?

It’s essential that you get to the point quickly and keep the content targeted to the needs of your prospect.

Tip 3 – Scrap the mundane ‘Welcome Email’

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The reality of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and additional information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.

The value of developing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you have to consider when generating your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing professionals that can assist you. Talk with the team at Internet Marketing Experts Darwin today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au.

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How To Recover From A Social Media Fail

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There’s no doubt that social media is a significant ingredient of online marketing strategies for many businesses. Having over 1 billion active users on Facebook alone offers remarkable opportunities for business in a range of different ways. Obviously, advertising is the largest opportunity for companies, but there’s also an excellent opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be plenty of social media fails when companies address customer’s feedback online.

 

The issue here is that anything you upload on the internet, stays on the internet, so it’s crucial that a sufficient amount of time is spent in providing accurate and suitable responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t controlled appropriately, they can significantly tarnish a brand’s image and can even put a business into crisis mode in just a few minutes. So here’s a brief guide of how your company can bounce back from social media fails with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When innocent social media fails occur, making a joke of the issue by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a basic blunder into greater exposure and a wider target audience, all from an innocent mistake!

 

React immediately

 

No matter what the type of social media blunder, the faster you take action, the better your result will be. In today’s digital world, controversial news spreads like wildfire, so it’s imperative that you confess your blunder, genuinely apologise then accurately specify the next steps you will be taking to rectify the situation. Just ignoring the blunder can have devastating implications and the longer it takes you to take action, the more momentum your social media fail will be gaining and the more challenging it will be to solve.

 

Be honest

 

It’s essential that you are honest about your social media fail and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only multiply which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll need to put measures in place to reduce the possibility of such errors arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some scenarios, you may realise ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be someone else’s social media blunder to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are capitalising on the many opportunities it presents. Having the opportunity to connect with your customers on a personal level is wonderful, and you need to be prepared for social media blunders because they will materialise at some time or another. This article outlines some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing professionals who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Darwin on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au

 

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An SEO Quick Fix Guide You Can Do TODAY

Digital Advertising Darwin,Internet Marketing Experts Darwin,Online Marketing Darwin,,SEO Services Darwin,,internetmarketingexpertsdarwinSEO is regarded by many to be a magical creature with exceptional powers. Understanding exactly how SEO works and all the different ways to strengthen your website’s SEO score can be considerably difficult and time-consuming. Still, it is a pivotal item of any internet marketing plan and will practically make or break a firm in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so continually improving your SEO should be a priority if you want to increase your website visitors and sales.

 

It’s very difficult to keep up to date with SEO best practices and standards since they change on a regular basis, so it’s often recommended that you seek professional advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

 

Content is King

 

When it comes to SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content often is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always fantastic for SEO because new content is routinely being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is fundamentally the organisation of all the different webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the info they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and meaningful meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed explanations of the content of the web page. While meta descriptions don’t exclusively alter ranking algorithms, they are still relevant as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can probably identify with this if you’ve ever clicked on an excessively long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t need to fret about it!

 

Conversely, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Darwin on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au