An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a magical creature with exceptional powers. Understanding exactly how SEO works and all the different ways to strengthen your website’s SEO score can be considerably difficult and time-consuming. Still, it is a pivotal item of any internet marketing plan and will practically make or break a firm in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so continually improving your SEO should be a priority if you want to increase your website visitors and sales.
It’s very difficult to keep up to date with SEO best practices and standards since they change on a regular basis, so it’s often recommended that you seek professional advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content often is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always fantastic for SEO because new content is routinely being added and search engines love spotting new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the different webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the info they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and meaningful meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially condensed explanations of the content of the web page. While meta descriptions don’t exclusively alter ranking algorithms, they are still relevant as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can probably identify with this if you’ve ever clicked on an excessively long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t need to fret about it!
Conversely, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Darwin on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au