SEO Company Darwin – Beware the SEO Traps.
SEO Agencies in Darwin may all look the same, but if you get enough information you can protect yourself from falling into traps.
Several years ago when I was learning the value of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular company was known in the media as one of the quickest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the issue? And I am sure that lots of Darwin business would definitely have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still absolutely nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some type of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Darwin that know a bit relating to the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Darwin, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses low-cost and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never forget that it’s your small business, your livelihood.
With that in mind, here are a number of questions for you to ask when searching for a Darwin SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO firm handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm wanting to understand your sales technique?
- How do they deal with coverage and communication?
- Do they advise you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer all of your questions. Contact Internet Marketing Experts Darwin on 1300 595 013 or visit, www.internetmarketingexpertsDarwin.com.au.