SEO’s strength comes from Quality Content
SEO is based upon a strong structure of quality content, so is your Darwin company in fact strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is flooded with small businesses, like yours in Darwin, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free publicity – but the truth is it is a game of chance, and the very best plan that everyone can stick to is to make routinely quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you will need to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a quick paced and constantly changing environment, as such you have to ensure you reach people when it is going to be most effective. This means every little thing must relate to you, your business, your audience and what you hope to achieve. When you post about something that your target audience genuinely cares about you will see greater response.
Content is not just words.
bear in mind that when we talk about content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You ought to keep these phrases in mind when developing content. If you can constantly make posts that personify one of the Three E’s then you will be on the path to making a reputation for quality content.
If you are uncertain about what your online or local Darwin target audience will view as quality, then some of the simplest ways to figure it out is to do some research. Look into your competition or at other areas around your market to see what other company’s in Darwin post and what kind of interaction they get. You shouldn’t be wanting to copy them, but rather mimic the areas that work and make their success your own. When it comes down to it however, one of the most basic ways to know what your Target market will respond to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be stunned by what you find. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Darwin on 1300 595 013 or visit, www.internetmarketingexpertsDarwin.com.au