The Battle of the Brands
Your Website SEO Strategy in Darwin is still really about keywords, but there certainly is one matter that some organizations face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will also help you discover which keywords operate well in your niche and boost your Website SEO Strategy. I always remember I think I put in about a year stressing about one particular keyword that, no matter what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a store in Darwin, it would be excellent if for anyone that searches for ‘Yamaha’ in Darwin your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really rewarding. Always remember – Your Website SEO Strategy refers to making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Darwin on 1300 595 013 or visit, www.internetmarketingexpertsDarwin.com.au