Top Tips For The best Email Sequences
Having worked as a sales representative for a few tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are fantastic because they massively reduce the workload for a sales representative, nevertheless in today’s world, everybody can sympathise with finding a variety of email sequences lurking in their inbox on a daily basis that just bother us because we need to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in generating effective email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done correctly, can lead to amazing results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. It goes without saying, the subject lines of an email are paramount when it comes to conversion rates. Here are a couple of statistics which accentuates their importance:
One-third of email recipients will open an email based solely on the subject line
Approximately 70% of email recipients will determine if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.
The secret to successful subject lines is solving your prospects problems in as few words as possible. For instance, good subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s critical that you present a value proposition in the context of their problem quickly. Forget beginning the email with your name and job role; you need to give your recipients a good reason to continue reading the email. So, begin your email with some information they can connect with, like company news or their opinion to an event via Twitter or an online article, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another firm with [positive benefit]. Is this something that would be helpful for [company name]?
It’s essential that you get to the point quickly and keep the content targeted to the needs of your prospect.
Tip 3 – Scrap the mundane ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and additional information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.
The value of developing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you have to consider when generating your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing professionals that can assist you. Talk with the team at Internet Marketing Experts Darwin today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdarwin.com.au.