What Are The Top Organic SEO Ranking Elements For A Website?
If you’ve just crafted your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools due to the fact that it allows you to get your message in front of possible consumers that are directly looking for your services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s considerably complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are formed equally, so you can pay attention to the most valuable variables that will have the biggest effect on your SERP listings.
It is necessary to recognise that the weight of each variable is adjusted gradually, so Google will place more significance on specific variables according to user behaviour and how Google believes it can maximise the user experience. With this being said, most of the leading organic SEO ranking factors have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.
A great priority is placed on content because Google intends to rank the most relevant websites on top of its search results listings. The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings since the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value with time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and validity.
- Mobile Optimisation
With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.
- Other Technical Elements
There are numerous other technical factors that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently evolving, meaning that SEO techniques are constantly changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Aiming to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Darwin by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsdarwin.com.au