Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has changed dramatically over past 10 years, even to the point where the name SEO is now confusing and commonly misinterpreted by many. In the past, SEO advertising was regarded to be an imperative element of a successful marketing plan for businesses of all sizes. But in today times, the expression is so misconstrued that the idea has been commonly devalued. Instead of driving more customers to a website via organic traffic, an increasing number of companies are relying on paid advertising because it’s a lot easier and less time consuming.
This article will reveal why SEO advertising is still the best marketing channel that can attract valuable leads and buyers to your business. Similar to any marketing practice, SEO advertising is not a quick-fix but a timely process that generates higher visibility, web traffic, ROI, and presents dependable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is aimed to enhance the visibility of your website, consequently increasing the amount of website visits and sales. If you’re ranked on the first page of Google search results, think of it as having a business in the centre of George Street, except without the expensive rent! What’s better is that those individuals who visit your website are commonly knowledgeable, qualified leads that are currently searching for your products or services. The time and money it takes to convert these leads are subsequently noticeably decreased.
- Measurable Results
A huge benefit for SEO advertising is that you can measure your results and possess a better understanding of means to strengthen your marketing efforts. In traditional marketing, for example, TV and radio, you simply cannot accurately assess the success of your marketing campaigns. SEO advertising enables companies by providing invaluable statistics such as click-through-rates, conversion rates, length of visits and location.
Along with this, your SEO investment will bring in only targeted, qualified leads to your business; people that are actively looking for your products or services. TV and radio advertising might reach more consumers, but how many of those people are truly interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can customize your campaigns founded on real-time feedback and results.
- Cost Efficient
An usual argument against SEO marketing is that SEO advertising is over-priced, however this is surely not the case. The fact of the matter is that compared to the costs of other forms of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Whilst PPC has the capability to drive more profits, your organic SEO continues to be the keystone of your online presence.
The question should actually be, can you afford to have poor SEO advertising? If clients are trying to finding your brand online but they cannot find you, your competitors are winning and the long-term impacts can be drastically adverse.
- Search Engines are Becoming More Popular
A recent investigation uncovered that between 80 and 90% of shoppers will now check out online reviews prior to purchasing, whether online or face to face. With this number only escalating with additional developments in technology, it won’t take long before everybody is shopping for products and services on the web.
In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for further SEO customisation, including local search optimisation, that makes it even easier for customers to use. If your company does not have an effective SEO advertising strategy, your clients will not be capable to find you using their preferred means, and potential sales will surely go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is documented and tracked. The data and metrics derived from this traffic provides firms with dependable info regarding their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This data is incredibly valuable since it enables organisations to make informed decisions about their marketing techniques and strategies, both online and offline.
Now that you realize why SEO advertising is the best marketing strategy, it’s time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to receive the results, so if you’d like to talk to a respectable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Darwin on 1300 595 013 or visit http://www.internetmarketingexpertsdarwin.com.au